Enterprises are focusing more attention on
mobile applications to drive customer engagement, a survey finds.
Mobile applications
are increasingly viewed as a business-differentiation tool to increase customer
engagement, reinforce brand value and provide better customer service, and
delivering a high-quality user experience and improving mobile app performance
are top business priorities, according to the most recent annual survey of
global enterprises by mobile application platform provider Kony Solutions in
conjunction with MGI Research.
The results
indicated many companies are still in the early phases of adoption and are
taking a practical approach to new technologies and standards, with enhanced application
performance (72 percent) and multiplatform mobile application support from a
single code base (67 percent) weighing in as top requirements. These took
precedence over managing bring your own device (BYOD) (46 percent) and greater
use of HTML5 (26 percent).
The State of Mobile Apps survey also
explored 2012 mobile budget priorities, finding that 48 percent of respondents
plan to increase budgets for multiplatform development tools over the next 12
months. More than 200 survey respondents also reported their top technical
concerns are support for open standards and multiplatform mobile app
support--especially for hybrid apps, which are expected to be the biggest
gainers in the next 12 months over native or HTML5 apps.
"From increased
attention to the user experience and planning bigger investments in
multichannel offerings, this report demonstrates that more organizations are
adopting a mobile first mindset. It also confirms something our customers have
long known--mobile is a key driver of business success and an essential…Read
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