Tuesday, 6 November 2012

The Trouble with Apple's iPad mini

Apple iPad Apps Development
Last Friday the long waited, much talked about and overly hyped iPad mini hit the shelves. As with any new Apple (AAPL) product launch, particularly in a slow news cycle, the media scrutinized the crowds and lines in front of several Apple Stores to decide whether or not the product is a hit or not. We saw this earlier this year with both the iPhone 5 as well as the new iPad.

As a number of media outlets reported, the queues for the iPad mini were small in comparison to those other two product launches. Some reports talked of greater crowds and longer lines for debut of Microsoft’s (MSFT) Surface tablet.  Holding its ground, on Monday Apple reported that it sold three million iPads in the first three days after launching the new iPad mini and fourth generation iPad. That’s double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. Impressive but that figure does not distinguish between how many iPad minis were sold and home many new iPads were sold?

With Barnes & Noble (BKS) cutting the price of its Nook Tablet and Nook Color yet again – that’s two price cuts in three months – entry-level tablet prices are falling. Following that second price cut, you’ll be able to pick up the original 8GB Nook tablet for $159, the 16GB version for $179 and the Nook Color for $139. That compares to Amazon’s (AMZN) entry level Kindle Fire priced at $159. Compared to those products, the entry-level iPad mini is a much pricier $329

Now Apple’s product has historically had a premium price associated with them – that’s nothing new. The premium for the iPad mini compared to other entry-level tablets, however, is high enough that it has raised some eyebrows. Yep, the iPad mini has a number of features found in the iPad, but in a smaller form factor. Early reviews are in and have generally been favorable for the iPad mini compared to the…Read more:

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