Friday, 12 October 2012

Mobile App Help Drive Business Success

Enterprises are focusing more attention on mobile applications to drive customer engagement, a survey finds.

Mobile applications are increasingly viewed as a business-differentiation tool to increase customer engagement, reinforce brand value and provide better customer service, and delivering a high-quality user experience and improving mobile app performance are top business priorities, according to the most recent annual survey of global enterprises by mobile application platform provider Kony Solutions in conjunction with MGI Research.

The results indicated many companies are still in the early phases of adoption and are taking a practical approach to new technologies and standards, with enhanced application performance (72 percent) and multiplatform mobile application support from a single code base (67 percent) weighing in as top requirements. These took precedence over managing bring your own device (BYOD) (46 percent) and greater use of HTML5 (26 percent).

The State of Mobile Apps survey also explored 2012 mobile budget priorities, finding that 48 percent of respondents plan to increase budgets for multiplatform development tools over the next 12 months. More than 200 survey respondents also reported their top technical concerns are support for open standards and multiplatform mobile app support--especially for hybrid apps, which are expected to be the biggest gainers in the next 12 months over native or HTML5 apps.

"From increased attention to the user experience and planning bigger investments in multichannel offerings, this report demonstrates that more organizations are adopting a mobile first mindset. It also confirms something our customers have long known--mobile is a key driver of business success and an essential…Read more:

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